Why IFAs should bother blogging

Most digital marketers will tell you that blogging is an absolute necessity. It’s the most powerful way, they’ll argue, to communicate your company’s mission and values, to engage your clients and attract new ones online.

How financial advisors can build client relationships using social media

For financial advisors looking to build relationships with existing clients and attract new ones, social media is an increasingly useful tool for reaching out and engaging with people. It can make a tangible, concrete difference to your business.

So how should financial advisors leverage the shifting media landscape to their advantage, one where people are becoming more and more likely to use social media to get financial data and information? What’s the best approach to take to build relationships and your business?

How slideshows can add value to your financial services website

There are still people following an old-fashioned marketing motto: KISS (Keep It Simple, Stupid). This may sound simplistic in itself, but the lesson is that breaking vital information down into concise points will get a message across in the most efficient manner. Simple, direct messaging is how you communicate the Unique Selling Points (USPs) of a product for the biggest impact. Slideshows and content sliders provide a quick solution that is easy to implement in an existing financial advisor website.

10 best free apps for financial advisors

If you’re an independent financial advisor, you’re no doubt aware of how large the apps market has become for all types of businesses. You may be wondering how apps can add value to your business, and help you to reach and engage with your clients more effectively.

With the sheer volume of apps on the market, it can be hard to know where to start! We’ve brought together ten of the best free apps for financial advisors, which can help you tackle or simplify some of your biggest everyday challenges.

1) 1Password

Search engine optimisation and effective marketing

Search engine optimisation (SEO) has quickly become one the most effective online marketing tools, increasing business for companies and improving their brand visibility online. If a company relies on their website for business, it will at some point need to consider SEO as part of their overall marketing. Search engine optimisation (SEO) has quickly become one the most effective online marketing tools, increasing business for companies and improving their brand visibility online.