Why IFAs should bother blogging

Most digital marketers will tell you that blogging is an absolute necessity. It’s the most powerful way, they’ll argue, to communicate your company’s mission and values, to engage your clients and attract new ones online.

Search engine optimisation and effective marketing

Search engine optimisation (SEO) has quickly become one the most effective online marketing tools, increasing business for companies and improving their brand visibility online. If a company relies on their website for business, it will at some point need to consider SEO as part of their overall marketing. Search engine optimisation (SEO) has quickly become one the most effective online marketing tools, increasing business for companies and improving their brand visibility online.