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Blog Add-ons

Blogging is a great way of communicating with your clients, prospects and subscribers on a regular basis, providing interesting commentary, opinions and insights.

This reinforces your brand and the authority of your firm and staff. It will help to bring your audience back to your Financial Adviser website and increase your website traffic, helping your ranking on Google.

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ONE OFF SETUP FEE: £275.00 - £25 MONTHLY LICENSE FEE

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Website Blog

What is a Blog?

A Blog is an online journal which allows Financial Advisers to communicate with their clients, prospects and a wider audience in an informal way.

This forum allows companies to engage with users without making them feel pressured to purchase anything. People can comment on your posts, as well as provide links to interesting sites, photos and related blogs.

By using a Blog on your financial services website, it will enable you or your company to quickly share ideas and information by publishing information as posts to a blog.

Blogs contain posts that are dated and listed in reverse chronological order.

Blogs usually have an author who creates content on a regular basis. Sometimes called a "blogger", the writer typically provides a personal and unique perspective.

Some ways that a Financial Adviser website Blog can be used

  • Connect with customers, prospects and employees by inviting readers to comment on Blog posts and develop a sense of community.
  • Share observations and perspectives by enabling people to comment on a subject in their own words.
  • Provide insight into the range of financial service products available which can be very intricate and difficult to understand. Your Blog will allow you to discuss these products and factors that could affect your clients or prospects in a more engaging way. A post can describe the benefits of a complex policy and can include helpful examples.
  • Relay news and views by sharing breaking news or viewpoints on your Blog.

Improve the SEO standing on your Financial Adviser website

A Blog allows you to share great content about topics related to your company which means that you'll get higher rankings on Google and other search engines. Google likes to see new content which gives visitors reasons to keep returning to your website. Regular Blogging is a great way to faciliate this.

 

With an Adviser Pro Blog, you can:

  • Set up and customise the “look and feel” of the blog in a few simple steps
  • Set permissions for who can and cannot add content
  • Write and maintain the blog
  • Archive older blog posts with ease
  • Set roles to make blog entries either public or private to website visitors, depending on which roles have access to view content
  • Have more than one author writing blog posts if required
  • Aggregate posts from multiple online sources using RSS feeds, collating the relevant information in one place and making your blog a “one stop information shop”

Visitors to your website blog can:

  • Add comments and ask questions
  • Navigate to the most recent blog entries or comments updated by users

Features and benefits

  • Allows you to add new content to your website which Google loves!
  • Share news about your business
  • Powerful, low cost marketing device
  • Drive clients and new prospects to your website by writing helpful and educational blog pieces
  • Offers a powerful tool for real-time discussion
  • Engage with your readers and provide swift responses to questions, viewpoints or thoughts
  • Robust and flexible when you need to add in extra information or display information in a unique way
  • Save time by referring clients to previously published blogs
  • Inform your clients of recently launched products or services
  • Generate quality backlinks through well-maintained, informative and active blogging
  • Use the power of social media to generate traffic to your site

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Testimonials

I just wanted to say a big thank you from us all here at Derbyshire Booth, for all the hard work and patience in developing our website.  It is absolutely first class and I cannot rate your company and services highly enough.  The need for social networking, optimising search engine results alongside blogs as part of the right marketing mix is essential to any company these days and you helped make it happen.  I look forward to a long and prosperous relationship.

Thanks again.

Greg Heath - Managing DirectorDerbyshire Booth Financial Management Ltd

Having contracted Anton and Web Pro IT / Adviser Pro since 2006, I can confirm he is an ace bloke, with a dedicated team. Web Pro / Adviser Pro have designed and built our website along with looking after our email requirements at Moneysprite. The service is always prompt and polite, and the attitude is “can do”. With the internet becoming an ever more important business tool, I totally recommend you speak to Web Pro IT first!

Ashley BrownMoneysprite

Thank you for all your patience with setting up my website. I’m delighted and you’ve made it all seem so easy! I know I’ve been slightly challenging at times but thank you for your determination.

Sarah BarlowSarah Barlow Financial Solutions

Working with Webpro has been an absolute pleasure. I found them to be very flexible, extremely helpful, polite and patient. When your busy working on your business you don’t always have the time to prioritise web services but Webpro were waiting in the wings ready to go every time we needed them. Whenever we were a little slow, they were still patiently there and as soon as we sent required information over to them they were on the ball, working incredibly efficiently. They were happy to make all minor and major amends as many times as we asked. I never felt like we were annoying them or asking to for too much.  Their offering made the whole project seamless and easy and within a very short period of time, we were live! I’d recommend them to everyone and use them over and over again. Rebecca and Anton were particularly helpful but the whole team are great also. Thanks Webpro!

Simanie SandifordArigal Consulting
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