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Blog Add-ons

Blogging is a great way of communicating with your clients, prospects and subscribers on a regular basis, providing interesting commentary, opinions and insights.

This reinforces your brand and the authority of your firm and staff. It will help to bring your audience back to your Financial Adviser website and increase your website traffic, helping your ranking on Google.

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ONE OFF SETUP FEE: £275.00 - £25 MONTHLY LICENSE FEE

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Website Blog

What is a Blog?

A Blog is an online journal which allows Financial Advisers to communicate with their clients, prospects and a wider audience in an informal way.

This forum allows companies to engage with users without making them feel pressured to purchase anything. People can comment on your posts, as well as provide links to interesting sites, photos and related blogs.

By using a Blog on your financial services website, it will enable you or your company to quickly share ideas and information by publishing information as posts to a blog.

Blogs contain posts that are dated and listed in reverse chronological order.

Blogs usually have an author who creates content on a regular basis. Sometimes called a "blogger", the writer typically provides a personal and unique perspective.

Some ways that a Financial Adviser website Blog can be used

  • Connect with customers, prospects and employees by inviting readers to comment on Blog posts and develop a sense of community.
  • Share observations and perspectives by enabling people to comment on a subject in their own words.
  • Provide insight into the range of financial service products available which can be very intricate and difficult to understand. Your Blog will allow you to discuss these products and factors that could affect your clients or prospects in a more engaging way. A post can describe the benefits of a complex policy and can include helpful examples.
  • Relay news and views by sharing breaking news or viewpoints on your Blog.

Improve the SEO standing on your Financial Adviser website

A Blog allows you to share great content about topics related to your company which means that you'll get higher rankings on Google and other search engines. Google likes to see new content which gives visitors reasons to keep returning to your website. Regular Blogging is a great way to faciliate this.

 

With an Adviser Pro Blog, you can:

  • Set up and customise the “look and feel” of the blog in a few simple steps
  • Set permissions for who can and cannot add content
  • Write and maintain the blog
  • Archive older blog posts with ease
  • Set roles to make blog entries either public or private to website visitors, depending on which roles have access to view content
  • Have more than one author writing blog posts if required
  • Aggregate posts from multiple online sources using RSS feeds, collating the relevant information in one place and making your blog a “one stop information shop”

Visitors to your website blog can:

  • Add comments and ask questions
  • Navigate to the most recent blog entries or comments updated by users

Features and benefits

  • Allows you to add new content to your website which Google loves!
  • Share news about your business
  • Powerful, low cost marketing device
  • Drive clients and new prospects to your website by writing helpful and educational blog pieces
  • Offers a powerful tool for real-time discussion
  • Engage with your readers and provide swift responses to questions, viewpoints or thoughts
  • Robust and flexible when you need to add in extra information or display information in a unique way
  • Save time by referring clients to previously published blogs
  • Inform your clients of recently launched products or services
  • Generate quality backlinks through well-maintained, informative and active blogging
  • Use the power of social media to generate traffic to your site

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Testimonials

It was great working with Webpro IT/ Mortgage Pro on our website project. For a mortgage broker website which is aiming to attract clients from all over the world, a website that is well-designed, functional, eye catching, highly visible and easily navigable is not just extremely desirable – it is essential to the success of our business. Camilla, Anton, Laurence and Simon have all  provided us with a site that incorporates all of these features and more. Our website is the end product of an ongoing process that has involved consultation and co-operation at every stage – the result being a site that we think would be difficult to improve upon. Camilla and the Webpro/Mortgage Pro team are a pleasure to work with – always available and willing to offer advice, to put forward constructive suggestions and to make changes as and when necessary. Nothing was too much for Camilla as she always requested feedback at each stage as the design was developing throughout the design process. The choice of Webpro IT/ Mortgage Pro to design, develop and manage our website has been one of the most fortuitous decisions that the company has made.

Adam KhanPrime Expat Mortgages

Camilla made the process of creating our new website easier than I had anticipated. After an initial discussion of how we wanted things laid out and the look of the website, it was pulled together to make a fresh and professional website for our business. Liaising with our compliance department direct was added value, it ensured the website was signed off and live in a timely manner and would recommend Camilla to anyone wanting to build a new website.

Tony CollinsCapital Planning Mortgages Ltd

This is the 4th Business website I have been involved in. WebPro IT have been fantastic in their support along the way – if you like, holding my hand. Initially there were some template issues early on but the support I got in sorting it out was superb and fast. Wherever you go, whoever you use, my experience is there are always stumbling blocks etc in setting up a website, but Camilla was truly amazing and looked after me just fine. The end result is that I have a website to be proud of and the continued support is always there if ever I need it. FIRST CLASS and thank you.

Martin HawksbyTingdene Mortgages Ltd

“We were updating our website and were looking for a mortgage calculator that we could embed into our footer.  We tried a few options, none of which provided the design and functionality we required.  We eventually found WebPro IT and asked them to design a bespoke solution.

Anton and his team not only provided us with a solution but also went above and beyond their brief by helping our web design team overcome come technical issues with our site.  We would not hesitate to recommend them.

Thanks Guys”

Carol JonesStewart Hindley & Partners LLP
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