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Blog Add-ons

Blogging is a great way of communicating with your clients, prospects and subscribers on a regular basis, providing interesting commentary, opinions and insights.

This reinforces your brand and the authority of your firm and staff. It will help to bring your audience back to your Financial Adviser website and increase your website traffic, helping your ranking on Google.

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ONE OFF SETUP FEE: £275.00 - £25 MONTHLY LICENSE FEE

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Website Blog

What is a Blog?

A Blog is an online journal which allows Financial Advisers to communicate with their clients, prospects and a wider audience in an informal way.

This forum allows companies to engage with users without making them feel pressured to purchase anything. People can comment on your posts, as well as provide links to interesting sites, photos and related blogs.

By using a Blog on your financial services website, it will enable you or your company to quickly share ideas and information by publishing information as posts to a blog.

Blogs contain posts that are dated and listed in reverse chronological order.

Blogs usually have an author who creates content on a regular basis. Sometimes called a "blogger", the writer typically provides a personal and unique perspective.

Some ways that a Financial Adviser website Blog can be used

  • Connect with customers, prospects and employees by inviting readers to comment on Blog posts and develop a sense of community.
  • Share observations and perspectives by enabling people to comment on a subject in their own words.
  • Provide insight into the range of financial service products available which can be very intricate and difficult to understand. Your Blog will allow you to discuss these products and factors that could affect your clients or prospects in a more engaging way. A post can describe the benefits of a complex policy and can include helpful examples.
  • Relay news and views by sharing breaking news or viewpoints on your Blog.

Improve the SEO standing on your Financial Adviser website

A Blog allows you to share great content about topics related to your company which means that you'll get higher rankings on Google and other search engines. Google likes to see new content which gives visitors reasons to keep returning to your website. Regular Blogging is a great way to faciliate this.

 

With an Adviser Pro Blog, you can:

  • Set up and customise the “look and feel” of the blog in a few simple steps
  • Set permissions for who can and cannot add content
  • Write and maintain the blog
  • Archive older blog posts with ease
  • Set roles to make blog entries either public or private to website visitors, depending on which roles have access to view content
  • Have more than one author writing blog posts if required
  • Aggregate posts from multiple online sources using RSS feeds, collating the relevant information in one place and making your blog a “one stop information shop”

Visitors to your website blog can:

  • Add comments and ask questions
  • Navigate to the most recent blog entries or comments updated by users

Features and benefits

  • Allows you to add new content to your website which Google loves!
  • Share news about your business
  • Powerful, low cost marketing device
  • Drive clients and new prospects to your website by writing helpful and educational blog pieces
  • Offers a powerful tool for real-time discussion
  • Engage with your readers and provide swift responses to questions, viewpoints or thoughts
  • Robust and flexible when you need to add in extra information or display information in a unique way
  • Save time by referring clients to previously published blogs
  • Inform your clients of recently launched products or services
  • Generate quality backlinks through well-maintained, informative and active blogging
  • Use the power of social media to generate traffic to your site

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Testimonials

As I have previously said in earlier correspondence, the directors here at Ellaby Pollard want to pass on our thanks and appreciation to all of those involved in getting us to this point.

Nick and Zin have had a good working relationship and we feel that the outcome achieved is precisely what we anticipated and hoped for.

Well done!!

Andrew BarrEllaby Pollard Ltd

The revenue my website has generated would cover my monthly payments so far for about 4 years! Many thanks for being so creative.

Michelle SinglehurstSinglehurst Financial Services

Anton

Just a short message of appreciation.

Your colleague Zin has been working on the redesign of our Company website over the last month or so and it would be remiss of me not to send this note of appreciation for his efforts!

Zin has patiently guided me through the options in maximising the visual impact and potential effectiveness of our new site. He has always done what he said he was going to do when he said he was going to do it and has been a great ambassador for your Company.

Really excellent service…thank you!

A refreshing change from the service levels we tolerated from our previous Provider.

We look forward to a long Business relationship with Web Pro IT.

Regards

Andrew Warbrick
Director

Andrew WarbrickCentral Financial Management (Warks) Ltd

I am very happy with the service I received. Camilla took the time to find out what type of website we were looking for and then we went back and forth adjusting the content until we were 100% happy with the end result. Overall, I feel the price was a real bargain and we have a website that I feel I personally designed - except the experts did it for me

Mark AylesburyDavey & Weber Independent Financial Advisers Ltd
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